Cryptocurrency Advertising: Best platforms to promote new Cryptocurrencies in 2022
When it comes to ICOs and decentralized money projects, developing a cohesive and effective marketing strategy is especially critical. However, with traditional marketers, even experienced experts, jumping to a new area like the crypto world makes them find it hard to promote new cryptocurrencies, especially to target the right users, spreading the FOMO effect for their product.
To digital marketers, launching marketing strategies for ICOs on Web2 platforms such as Facebook, Twitter, Tiktok or Search Engine Tools like Google, Bing gets some headache troubles, their ads policies for promoting products and services related to cryptocurrencies are even stricter than other products.
It’s not as easy as pie for any advertisers no matter how many experienced years you had in your marketing career without any knowledge of the blockchain world. Anyone can draw a fancy wonderful plan with a diversity of attractive promotion activities but those things seem to be flogging a dead horse without choosing the right advertising platforms. And, these daunting pain can be tackled with some suggestions as follow:
1. BANNER AD NETWORKS
Time is money, so do not waste your time researching whether or not every website may be suitable for your brand and then call every website owner for price. Similar to other ad networks like Google Ads, however, they only support crypto-related projects.
For those who are new to banner ad networks, simply, they are companies that connect advertisers to websites that want to promote ICOs, new brand cryptocurrencies.
Here are some crypto-specialized Display Ad Networks I found out:
Besides, based on what I suggest, you better do some research yourself to determine which is the best for your plan!
2. PRESS RELEASES (PR) – Best news websites for cryptocurrency advertising
If you are looking for a restaurant for dating, you may take a look at some local food blog, or e-newspaper. But for crypto traders, we sleep and eat on some below news sites to stay up to date with news about fintech, blockchain, bitcoin and cryptocurrencies.
The list I wrote down is what I usually visit every day to read cryptocurrency news
Whether for investment or fun, anyone who is interested in crypto may have heard or visited these sites at least once. And your target users can be one of that visitors. Nevertheless, booking an article or placing an ad banner on these sites is not easy and the price is also a dilemma with a limited marketing budget.
3. BLOCKCHAIN EXPLORERS – What are the best blockchain explorers for digital currencies?
You can show your brand to millions of blockchain enthusiasts every day with the blockchain explorer.
Though visitors to news sites mentioned above may be both investors and someone who may be interested in the crypto world, those who visit blockchain explorer sites mostly are serious investors. Thus, most blockchain explorer audiences are certainly your target high-value users for any crypto marketing script.
Here are the most popular blockchain explorers you can contact to book sponsorship packages:
I highly recommend you pick some of the leading block explorer, search, API and analytics platforms in your marketing channel to promote your brand or launch cryptocurrency advertising campaigns. Although the price to run a marketing campaign on these platforms may be expensive, in this crypto world, I think if you spend more, you gain more.
4. CRYPTO MARKET DATA PLATFORMS – Best Crypto Market Data Aggregators and APIs trading platforms
Last but not least, do not forget some digital currency price and information data platforms like Coinmarketcap or its alternatives such as:
Before buying any digital currency, no matter how much you spend, you must do price research on the coin or token you’re thinking of purchasing. For crypto traders, they spend the whole day on crypto data platforms to frequently update the market price every minute or even second.
To Conclude
All I shared in this article comes from my own research, it may be right or not right for some of the readers, but I hope that can help you to quickly build trust and especially credibility to the crypto industry.
Besides, Facebook, Twitter andGoogle now also have open ad policies which allow crypto-related products and services to run ad campaigns on their platform, you can consider these channels to connect and shape relationships with your audience.
Furthermore, I would like to hear any feedback or cool ideas for marketing strategies in cryptocurrency advertising activities from you.