Gone are the days when Facebook Page is the only gate to get insights and do advertising on Facebook. Facebook page has been considered the second website on the social network, and creating Facebook Page is a must-have action in the list of activities of businesses on Facebook, but things have been different now.
Of course, the Facebook Page still now maintains its significant role with main features such as insight analysis and promoting posts. However, in recent years, Facebook brought its groups the same functions and more effective tools which make Facebook groups become an essential part of a business marketing strategy. Facebook Group now is a place not only for communities, and group activities back in 2010 but also for business from now on. Below are the top Facebook updates you can’t miss to succeed in the Facebook group and your Facebook marketing strategy as well.
1. Multi-features for the group post:
Like creating posts on your Facebook Page, in the group, you can see many new features allowing you and your members to do whatever is needed to engage group attendants including Live Video/ Raise Money/ Watch Party/ Tag Event… (Picture attached)
2. Social learning group (Learning module)
This new feature is now available in the group which allows Admins to organize posts into units and change the order in which they appear. People can learn those units to get familiar with the group. To business aim, admins can educate customers, their group fans, and specific things related to the company, products or policies.
Learn more about Facebook Unit
3. Mentorships
Going along with the Learning module above, learning in a group is wider than ever before, members do not learn from only Admin or moderator, they learn from each other. And Mentorship feature is available at the Insight section within the Facebook group. Learning activities will help improve the relationship between admins and members, and between members themselves.
Learn more about the mentorship feature
4. Group Insights
Like Facebook page insight, now you can have the insight from the Facebook group. With the data from group post engagement as well as from each individual group fan, you can collect those figures to better understand your group’s health, recognize the performance of members to decide whether you should kick them out or give them a prize to make them feel appreciated.
You can find the Group Insights tab in the left part of your Facebook group interface, the Insight section.
5. Brand Collabs Manager
On December 07, 2020, Facebook announced they are on the way to “expanding Brand Collabs Manager to include eligible Public Groups so that they will be able to partner with brands and monetize their engaged communities.” (New Ways For Groups And Brands To Collaborate)
Brand Collabs Manager (BCM) is available previously only to creators on Facebook Pages and Instagram, it works as a marketplace connecting brands and admins to promote products and services. And now, Public Group admins can jump into this marketplace to collaborate with brands to create creative campaigns that combine group insights with relevant brands’ products.
That is why you can see an increase in Facebook groups with a diversity of content creators in recent years, especially in early 2020. Admins can earn money from groups, not just Facebook pages only as previously.
Learn more about Brand Collabs Manager
With more power from the Facebook group, I do believe that 2021 is the time for creating connection not spreading as before
References
“New Ways For Groups And Brands To Collaborate”. Facebook. https://www.facebook.com/community/whats-new/new-collaborations-groups-brands/